Roblox 2026 by the Numbers: The Deck-Ready Snapshot

Every pitch for a Roblox project needs the same opening slide: the numbers that prove the platform is worth building on. The problem is that most decks cite figures that are years stale or quietly wrong, and a partner who spots one bad number stops trusting all of them. So here is the current, defensible snapshot, assembled to survive scrutiny.

The reach numbers first. Roblox runs around 132 million daily active users and roughly 380 million monthly - a scale that means distribution is effectively free if the algorithm favors your game. Daily figures were up about 35 percent year over year, so this is not a plateaued platform but one still compounding. Engagement is enormous: tens of billions of hours per quarter, which matters because session time is itself a ranking signal.

The money numbers next, because reach without revenue is just cost. Platform revenue crossed roughly 4.9 billion dollars for the full prior year, and - the figure that actually matters to a small studio - developers collectively took home over 1.5 billion dollars through the Developer Exchange. That last number is the one that turns Roblox from a hobby platform into a business platform: real cash paid out to creators, at scale, on a repeatable basis.

The demographic reality, post age-verification, is roughly a third of verified daily users under 13, a bit over a third 13 to 17, and the rest adults. That mix is a design constraint, not just a marketing fact - it dictates content rating, monetization structure, and communication rules, and pretending your audience is older than it is will fail moderation.

Put those four families on one slide - reach, engagement, revenue, audience - and you have a snapshot that is both exciting and honest, which is exactly the combination a greenlight needs.

The snapshot to memorize: platform DAU, the $0.003-0.025 ARPDAU range, and the $0.0038/R$ DevEx rate. Every pitch deck should open from this baseline.